20 best sex toys for women of 2025, tested and reviewed

Maybe even pair that new pole with an exotic dancer ensemble in whatever style you’re looking for. Whether you’re looking for your very first vibrator or have lost count of how many sex toys you have in your collection, the internet can be a pretty great place to find your next toy. If you prefer to shop in person, our London sex shops  on Oxford Street and Charing Cross Road are spacious and comfortable, and our delightful team is always happy to help! Explore a wide range of our products in-store, and find the perfect picks for the best sex you’ve ever had. Bijoux Indiscrets was founded by Marta Aguiar and Elsa Viegas in 2006 with the objective of pushing the boundaries of sexuality.

Here are the 11 best sex toys for couples in 2025, according to sex experts. No matter what type of toy you’re buying, make sure it’s made from body-safe, non-porous materials. This pretty rose of a butt plug (roses again — definitely trending) is great for anyone experimenting with anal play.

Founded in Seattle back in the ’90s, Babeland is one of the best-known specialty sex toy stores for good reason. On the site, you’ll find toys and accessories in a wide range of prices and varieties, including brands such as Womanizer and Satisfyer, as well as staff picks and plenty of comprehensive educational resources. And if you’ve ever had the chance to pop into a brick-and-mortar Babeland store, then you know that Babeland just feels different. Found in 2014 by Polly Rodriguez and Sarah Jayne Kinney and based in New York City, Unbound is a revolutionary sexual wellness company that’s all about empowering women to take control of their sexual health. Unbound only sells its own products, but they’re so, so chic (and all less than $100!!).

We love the leafy-green aesthetic of this vibe rechargeable silicone dual penis ring, but it also performs amazingly well, with a thrillingly rumbly motor that somehow also manages to be super quiet. Its unique shape is suitable for using on just about any sensitive zone, from the clitoris to the penis to the G-spot to the prostate. From best-selling sex toy brand Dame, the budget-friendly Zee is a do-it-all bullet vibrator. “The design is simple wireless vibration anal plug, the aesthetic is minimalist, and there is a simple, single-button control for navigating the three different speeds,” says Finn. The streamlined design is easy for first-time users to get the hang of and may appeal to folks looking for a solid vibrator without overcomplicated bells and whistles, they add. If pressure’s your thing, we highly recommend trying this vibrating grinding pad.

Its standout feature is the air pump technology, which creates 360-degree adjustable contractions for a realistic experience. The soft, textured sleeve enhances sensations, while adjustable vibrations add another layer of intensity. Max 2 can be synced with interactive content, allowing it to move in rhythm with videos or games, and it connects seamlessly with the Lovense Remote app. Max 2 and Nora rabbit vibrator are designed to bring couples closer together, even when miles apart. By syncing these two toys, Lovense has created an interactive experience that lets both partners feel connected in real-time. Whether you’re in a long-distance relationship or just looking to try something new, this pairing is a great way to explore intimacy together.

Massagers are perfect for those of us with a less than specific knowledge of our favorite erogenous zones. With large wand heads and easy to hold design, massagers are the perfect sex toy for girls and adventurers. “The vast majority of people who come to us are looking to buy a vibrator for the first time,” Rodriguez says. Also, dab a generous amount of water-based lubricant on the sex toy and yourself to replicate sex and avoid potential injuries and muscle stretching.

The Joque harness might be more of a splurge penis ring sex toys for men, but it’s a buyer favorite for a reason. This is the rare harness that feels like form-fitting underwear, but is stretchy and adjustable deer jack vibrator electric penis pump for men, sex educator and Babeland marketing director Lisa Finn previously told Women’s Health. Ultimately, it’s the most comfortable harness on the market—and it comes in multiple color options, too. We’re all a little inquisitive by nature bunny ears silicone penis ring, and sexual wellness is one itch we’re happy to help you scratch at Harmony.

Enjoy exclusive discounts ranging from 20% to 40% off microphone wand massager, making it easier than ever to indulge. Explore a variety of products including remote-controlled dildo vibrators and sizes from 7-inch to 12-inch dildos for women, catering to every preference and need. Additionally fun vibrating egg thread, our inventory boasts mini wands, silicone dongs, anal plugs, and more. Philistines may think that digging around for the best male masturbators is a waste of time given how many five-star reviews the humble hand has earned in the long history of jacking off. High-tech innovations in pleasure are arriving faster than ever in the realm of sex toys for men. Better vibrations and new sensations in orgasm achievements are available, if only you’ll reach out and grab them.

Also for romantic, seductive and luxurious lingerie you are at the right place. In order to select a toy that’s right for you, consider your personal criteria in terms of the sensations you enjoy, things you’d like to experiment with, and how you tend to practice self-touch. Then consider things like materials, sustainability credentials, weight, size, cost and whether the company supports any charity initiatives or supports women’s health more broadly. Think about how the object might look on your nightstand 41 2 heating vibrator with lcd, whether you plan on using it with a partner, or solo, whether you have plans to travel with it, the sound it makes and how it charges.